Revista Latinoamericana de Difusión Científica  
Volumen 5  Número 8  
Depósito Legal ZU2019000058 - ISSN 2711-0494  
Revista Latinoamericana de Difusión Científica  
Volumen 5 - Número 8  
Enero Junio 2023  
Maracaibo  Venezuela  
Revista Latinoamericana de Difusión Científica  
Volumen 5  Número 8  Enero/Junio 2023- ISSN 2711-0494  
R. I. Ramírez M. et al // Creativity and problem solving for people management… 280-290  
Creativity and problem solving for people management: Approaches  
from the Brian Tracy theory  
DOI: https://doi.org/10.38186/difcie.58.14  
Reynier Israel Ramírez Molina*  
Luís Alfonso Vergara Ramos**  
Andrés Felipe Morales Charris***  
Nelson David Lay Raby****  
ABSTRACT  
The purpose of this study is to describe creativity and problem-solving for people management from  
Brian Tracy's theory as part of the classroom project "Creativity and problem solving for people  
management," linking students in the framework of classroom processes that strengthen the didactic  
strategies used by the primary author teacher to ensure learning. With a post-positivist  
methodological approach, a hermeneutic method with a constructionist perspective, using as a  
technique and data analysis the interpretation of disciplinary documentary sources of the study  
variable, both classical and current. It is concluded that contemporary creative efforts by helping to  
identify problems, think clearly about them, and achieve results, have generated mechanical  
responses that invite human talent to be problem-solving due to the changing dynamics of the  
environment. The results show that ideas and skills are guided by creative thinking and developing  
vitality; these can be developed with practice and tools, and the more focused on solutions, the more  
integrating intelligence of knowledge and ideas develops.  
KEY WORDS: Creativity, resources management, talent, business management.  
This article is the product of the classroom project "Creativity and problem solving for people management" linking  
students within the framework of classroom processes that strengthen the didactic strategies used by the main author  
teacher to ensure learning, of the Program of Business Administration, Department of Business Sciences, articulated  
with the Human Talent Management Research Seedbed (SIGTH), and framed in the subject Human Talent  
Processes of the Human Talent knowledge area, of the Universidad de la Costa, Atlántico - Barranquilla, Colombia.  
*Full-time Professor and Researcher at the Universidad de la Costa, Atlántico  Colombia. Dept. of Business  
Sciences. ORCID: https://orcid.org/0000-0002-5073-5158. E-mail: rramirez13@cuc.edu.co  
*
*Student of the business administration program and Member of the Human Talent Management Research Seedbed  
SIGTH) of the Universidad de la Costa, Atlántico  Colombia. Dept. of Business Sciences. ORCID:  
https://orcid.org/0000-0003-4033-4630. E-mail: lvergara17@cuc.edu.co  
***Student of the business administration program and Member of the Human Talent Management Research  
Seedbed (SIGTH) of the Universidad de la Costa, Atlántico  Colombia. Dept. of Business Sciences. ORCID:  
https://orcid.org/0000-0003-3956-2740. E-mail: amorales31@cuc.edu.co  
****Full Time Professor, Faculty of Education and Social Sciences, Andres Bello University, Viña del Mar - Chile.  
Recibido: 21/09/2022  
Aceptado: 14/11/2022  
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Revista Latinoamericana de Difusión Científica  
Volumen 5  Número 8  Enero/Junio 2023- ISSN 2711-0494  
Dr. R. Ramírez et al // Creativity and problem solving for people management… 280-290  
Creatividad y resolución de problemas para la gestión de personas:  
Aproximaciones desde la teoría de Brian Tracy  
RESUMEN  
El propósito de este estudio es describir la creatividad y resolución de problemas para la  
gestión de personas desde la teoría de Brian Tracy, como parte del proyecto de aula  
“Creatividad y resolución de problemas para la gestión de personas”, vinculando a los  
estudiantes en el marco de procesos de aula que fortalezcan las estrategias didácticas que  
utiliza el profesor autor principal para el aseguramiento del aprendizaje. Con un enfoque  
metodológico post positivista, método hermenéutico con una perspectiva construccionista,  
utilizando como técnica y análisis de datos la interpretación de fuentes documentales  
disciplinares de la variable de estudio, tanto clásica como actuales. Se concluye que los  
esfuerzos creativos contemporáneos al ayudar a identificar problemas, pensar claramente  
sobre ellos y lograr resultados, han generado respuestas mecánicas que invitan al talento  
humano a ser resolutivo debido a las dinámicas cambiantes del entorno. Los resultados  
muestran que las ideas y habilidades se orientan por un pensamiento creativo; desarrollando  
vitalidad, estos pueden afianzarse con práctica y herramientas; en cuanto más se centre en  
las soluciones, más se gesta la inteligencia integradora de saberes e ideas.  
PALABRAS CLAVE: Creatividad, gestión de recursos, talento, administración de empresas  
Introduction  
The human being is creative by nature, establishing an excellent potential for creation  
if used to the maximum; for this reason, every human being is obtaining skills that help  
generate new ideas and thus solve all kinds of problems for daily life to create strategies.  
These opportunities allow any business or life model to grow. Giving great importance to the  
power of innovation, achieving a tremendous social impact in organizations to be more  
competitive every day. Managing to establish great potential in the market, acquiring  
economic growth, impact on the brand and products, and feasibly allowing customer  
satisfaction.  
Today it is considered that in each problem that arises, a possible solution is always  
valued, looking for a different way to benefit, turning it into opportunities, identifying strength  
and worldwide scope, and strengthening organizations. According to Flanagan (1958),  
creativity is shown by giving existence to something new; the essential thing here is the  
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Revista Latinoamericana de Difusión Científica  
Volumen 5  Número 8  Enero/Junio 2023- ISSN 2711-0494  
Dr. R. Ramírez et al // Creativity and problem solving for people management… 280-290  
previous non-existence of the previous idea or product. Creativity is based on evidence,  
inventing, or discovering a solution to a problem, and demonstrating exceptional qualities in  
solving it.  
This is how creativity has evolved positively in Latin America and has become  
extremely important in people who work in fields where it is necessary to be innovative, have  
human talent with gifts, and have an entrepreneurial vision with the ability to be. Creativity in  
Latin America has been of great help, any problem that arises has become inexhaustible,  
and over time it has improved, establishing that people have become more extroverted,  
imaginative, and idealistic. For Hernández-Pacheco (2017), creativity is an inexhaustible  
resource of Latin America and the Caribbean; it is projected as an innovation engine that  
contributes to diversification as a necessary tool for a globally competitive economy based  
on knowledge and its transfer.  
Around the contributions of Tracy (2018), it is possible to detect that since the  
emergence of the theory of creativity and problem solving, different negative factors have  
been detected when talking about it, reflected as a too strict rule, since they are not clear  
about that deals with this. They are focused on unfavorable terms, encouraging the fear of  
failure, prejudice, stress, and work overload. That is why today, a broad effective process is  
involved from various information to make this method understood and in the same way from  
the hand of the author’s theory. Leading to a positive orientation towards problems, detecting  
opportunities, and clearing the way of thinking and developing creativity, to demonstrate that  
this positively affects personally and organizationally. Given such considerations, the  
following question is formulated: What is creativity and problem-solving like from Brian  
Tracy's theory?  
1. Conceptual referents  
1.1. Creativity and problem-solving from Brian Tracy's theory  
Both creativity and problem-solving are skills that help generate new ideas and thus  
solve all kinds of shortcomings or disruptive elements; as an entrepreneur or for the daily life  
of human talent, creating new ideas, strategies, and opportunities, allows any business to  
keep growing Tracy (2018), provides practical ideas on how to implement this exercise to  
increase creativity. This will help to contradict the problems that may arise in daily life when  
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Volumen 5  Número 8  Enero/Junio 2023- ISSN 2711-0494  
Dr. R. Ramírez et al // Creativity and problem solving for people management… 280-290  
wanting to increase innovation, looking for new problems, will proceed to new growth,  
stimulating a creative mentality in the staff through recognition, rewards, and environment.  
Developing creativity and problem-solving skills can be learned and strengthened with  
practice. Most people are trapped in a comfort zone where they strive to maintain  
consistency with what they have done. or said in the past, well says a phrase from the book,  
"
a foolish consistency is the elf of small minds." According to Tracy (2018), now, everyone  
is creative. Still, it is a natural and spontaneous characteristic of positive people with high  
self-esteem, which is why companies that create a positive work environment implement a  
constant flow of ideas from all staff and have more possibility of having creative people who  
solve or manage the world's problems.  
In this regard, it can be said that human beings are creative by nature, being the  
potential for creation if it is used to the maximum; in addition, all this can be developed  
through practice and training, and people with less creativity can establish and develop a  
hostile environment. Around this, there are three (3) factors that can determine creativity,  
among these: past experiences, current situation, and self-image; for this, you must take all  
this into account to establish skills and creativity since it is considered essential for managing  
to achieve goals creatively and that bet on sustainability, under knowledge cells.  
For Papalia et al. (2005), creativity and problem-solving establish the ability to observe  
new perspectives and then find original and effective solutions; For this, there are at least  
two (2) types of thinking related to problem-solving and creativity, divergent thinking (ability  
to discover new and original answers), and convergent thinking (ability to find a correct  
answer). These thoughts were also closely related to motivation, prior knowledge, learning,  
independence of character, and determination. For his part, Tracy (2018) has detected  
twenty-one (21) techniques to achieve creativity and, problem-solving, efficiency in  
organizations and in human daily life, where they are discarded according to their dimension  
and indicator:  
These techniques and their premises make creativity and problem-solving variables of  
studies, subject to comprehensive decision-making, easy to apply and reach; their purpose  
is to have a combination of information to acquire a better perception, imagination, intuition,  
and disposition, adapting to changes in the environment, achieving you consider relevant  
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aspects that are obtained when applying creativity and problem solving. The following  
indicators and dimensions of creativity and problem solving are highlighted below:  
Techniques  
Premises  
Everyone is creative, it is a natural and spontaneous characteristic of  
positive people with high self-esteem.  
Primordial roots of creativity.  
Strongly desired goal, pressing problems, focused questions, and  
testing assumptions.  
Three triggers for creativity.  
Brainstorm method.  
Foster Mental Tool, Generate Twenty Responses, Act Immediately,  
and Ask to Stimulate Creativity: What are we trying to do? How are we  
trying to do it? What result or benefit do you want? Are there other  
ways to achieve desired goals or benefits?  
Brainstorm: Unlock the power of Develop synergy and unlock the creativity of a group.  
your team.  
Optimism is the key.  
Look for the valuable lesson and feed your mind.  
Concentration, search for causal relationships, use a systematic  
method.  
Develop the qualities of genius.  
Mental stimulation exercises.  
Use your three minds to think.  
Quick list method, brutal questions, use the 80/20 rule, identify your  
favorite excuses.  
The conscious mind, think slowly, think on paper, subconscious mind,  
superconscious mind, and integrate the three minds.  
Practice two approaches to  
reflection.  
Mechanical thinking, adaptive thinking.  
Practice lateral thinking.  
Reverse keywords, dominant idea, and fantasizing.  
It's a wonderful engine, visual, auditory, it identifies your predominant  
style, it gives people information the way they like it.  
Assume a logical solution, use positive language, expand the  
possibilities, and decide.  
How does your mind work?  
Review of systematic problem  
solving.  
Take a Knowing What I Now Know (SLQAS) analysis, three default  
areas of thought.  
Practice default thinking.  
Zero growth situation, develop mental flexibility, courage is the key.  
The rock in the road, focus on sales, the fragmented problem.  
Face reality.  
Don't let obstacles be a problem.  
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