Revista Latinoamericana de Difusión Científica  
Volumen 5  Número 8  
Depósito Legal ZU2019000058 - ISSN 2711-0494  
Revista Latinoamericana de Difusión Científica  
Volumen 5 - Número 8  
Enero Junio 2023  
Maracaibo  Venezuela  
Revista Latinoamericana de Difusión Científica  
Volumen 5  Número 8  Enero/Junio 2023- ISSN 2711-0494  
R. I. Ramírez M. et al // Creativity and problem solving for people management… 280-290  
Creativity and problem solving for people management: Approaches  
from the Brian Tracy theory  
DOI: https://doi.org/10.38186/difcie.58.14  
Reynier Israel Ramírez Molina*  
Luís Alfonso Vergara Ramos**  
Andrés Felipe Morales Charris***  
Nelson David Lay Raby****  
ABSTRACT  
The purpose of this study is to describe creativity and problem-solving for people management from  
Brian Tracy's theory as part of the classroom project "Creativity and problem solving for people  
management," linking students in the framework of classroom processes that strengthen the didactic  
strategies used by the primary author teacher to ensure learning. With a post-positivist  
methodological approach, a hermeneutic method with a constructionist perspective, using as a  
technique and data analysis the interpretation of disciplinary documentary sources of the study  
variable, both classical and current. It is concluded that contemporary creative efforts by helping to  
identify problems, think clearly about them, and achieve results, have generated mechanical  
responses that invite human talent to be problem-solving due to the changing dynamics of the  
environment. The results show that ideas and skills are guided by creative thinking and developing  
vitality; these can be developed with practice and tools, and the more focused on solutions, the more  
integrating intelligence of knowledge and ideas develops.  
KEY WORDS: Creativity, resources management, talent, business management.  
This article is the product of the classroom project "Creativity and problem solving for people management" linking  
students within the framework of classroom processes that strengthen the didactic strategies used by the main author  
teacher to ensure learning, of the Program of Business Administration, Department of Business Sciences, articulated  
with the Human Talent Management Research Seedbed (SIGTH), and framed in the subject Human Talent  
Processes of the Human Talent knowledge area, of the Universidad de la Costa, Atlántico - Barranquilla, Colombia.  
*Full-time Professor and Researcher at the Universidad de la Costa, Atlántico  Colombia. Dept. of Business  
Sciences. ORCID: https://orcid.org/0000-0002-5073-5158. E-mail: rramirez13@cuc.edu.co  
*
*Student of the business administration program and Member of the Human Talent Management Research Seedbed  
SIGTH) of the Universidad de la Costa, Atlántico  Colombia. Dept. of Business Sciences. ORCID:  
https://orcid.org/0000-0003-4033-4630. E-mail: lvergara17@cuc.edu.co  
***Student of the business administration program and Member of the Human Talent Management Research  
Seedbed (SIGTH) of the Universidad de la Costa, Atlántico  Colombia. Dept. of Business Sciences. ORCID:  
https://orcid.org/0000-0003-3956-2740. E-mail: amorales31@cuc.edu.co  
****Full Time Professor, Faculty of Education and Social Sciences, Andres Bello University, Viña del Mar - Chile.  
Recibido: 21/09/2022  
Aceptado: 14/11/2022  
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Dr. R. Ramírez et al // Creativity and problem solving for people management… 280-290  
Creatividad y resolución de problemas para la gestión de personas:  
Aproximaciones desde la teoría de Brian Tracy  
RESUMEN  
El propósito de este estudio es describir la creatividad y resolución de problemas para la  
gestión de personas desde la teoría de Brian Tracy, como parte del proyecto de aula  
“Creatividad y resolución de problemas para la gestión de personas”, vinculando a los  
estudiantes en el marco de procesos de aula que fortalezcan las estrategias didácticas que  
utiliza el profesor autor principal para el aseguramiento del aprendizaje. Con un enfoque  
metodológico post positivista, método hermenéutico con una perspectiva construccionista,  
utilizando como técnica y análisis de datos la interpretación de fuentes documentales  
disciplinares de la variable de estudio, tanto clásica como actuales. Se concluye que los  
esfuerzos creativos contemporáneos al ayudar a identificar problemas, pensar claramente  
sobre ellos y lograr resultados, han generado respuestas mecánicas que invitan al talento  
humano a ser resolutivo debido a las dinámicas cambiantes del entorno. Los resultados  
muestran que las ideas y habilidades se orientan por un pensamiento creativo; desarrollando  
vitalidad, estos pueden afianzarse con práctica y herramientas; en cuanto más se centre en  
las soluciones, más se gesta la inteligencia integradora de saberes e ideas.  
PALABRAS CLAVE: Creatividad, gestión de recursos, talento, administración de empresas  
Introduction  
The human being is creative by nature, establishing an excellent potential for creation  
if used to the maximum; for this reason, every human being is obtaining skills that help  
generate new ideas and thus solve all kinds of problems for daily life to create strategies.  
These opportunities allow any business or life model to grow. Giving great importance to the  
power of innovation, achieving a tremendous social impact in organizations to be more  
competitive every day. Managing to establish great potential in the market, acquiring  
economic growth, impact on the brand and products, and feasibly allowing customer  
satisfaction.  
Today it is considered that in each problem that arises, a possible solution is always  
valued, looking for a different way to benefit, turning it into opportunities, identifying strength  
and worldwide scope, and strengthening organizations. According to Flanagan (1958),  
creativity is shown by giving existence to something new; the essential thing here is the  
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previous non-existence of the previous idea or product. Creativity is based on evidence,  
inventing, or discovering a solution to a problem, and demonstrating exceptional qualities in  
solving it.  
This is how creativity has evolved positively in Latin America and has become  
extremely important in people who work in fields where it is necessary to be innovative, have  
human talent with gifts, and have an entrepreneurial vision with the ability to be. Creativity in  
Latin America has been of great help, any problem that arises has become inexhaustible,  
and over time it has improved, establishing that people have become more extroverted,  
imaginative, and idealistic. For Hernández-Pacheco (2017), creativity is an inexhaustible  
resource of Latin America and the Caribbean; it is projected as an innovation engine that  
contributes to diversification as a necessary tool for a globally competitive economy based  
on knowledge and its transfer.  
Around the contributions of Tracy (2018), it is possible to detect that since the  
emergence of the theory of creativity and problem solving, different negative factors have  
been detected when talking about it, reflected as a too strict rule, since they are not clear  
about that deals with this. They are focused on unfavorable terms, encouraging the fear of  
failure, prejudice, stress, and work overload. That is why today, a broad effective process is  
involved from various information to make this method understood and in the same way from  
the hand of the author’s theory. Leading to a positive orientation towards problems, detecting  
opportunities, and clearing the way of thinking and developing creativity, to demonstrate that  
this positively affects personally and organizationally. Given such considerations, the  
following question is formulated: What is creativity and problem-solving like from Brian  
Tracy's theory?  
1. Conceptual referents  
1.1. Creativity and problem-solving from Brian Tracy's theory  
Both creativity and problem-solving are skills that help generate new ideas and thus  
solve all kinds of shortcomings or disruptive elements; as an entrepreneur or for the daily life  
of human talent, creating new ideas, strategies, and opportunities, allows any business to  
keep growing Tracy (2018), provides practical ideas on how to implement this exercise to  
increase creativity. This will help to contradict the problems that may arise in daily life when  
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wanting to increase innovation, looking for new problems, will proceed to new growth,  
stimulating a creative mentality in the staff through recognition, rewards, and environment.  
Developing creativity and problem-solving skills can be learned and strengthened with  
practice. Most people are trapped in a comfort zone where they strive to maintain  
consistency with what they have done. or said in the past, well says a phrase from the book,  
"
a foolish consistency is the elf of small minds." According to Tracy (2018), now, everyone  
is creative. Still, it is a natural and spontaneous characteristic of positive people with high  
self-esteem, which is why companies that create a positive work environment implement a  
constant flow of ideas from all staff and have more possibility of having creative people who  
solve or manage the world's problems.  
In this regard, it can be said that human beings are creative by nature, being the  
potential for creation if it is used to the maximum; in addition, all this can be developed  
through practice and training, and people with less creativity can establish and develop a  
hostile environment. Around this, there are three (3) factors that can determine creativity,  
among these: past experiences, current situation, and self-image; for this, you must take all  
this into account to establish skills and creativity since it is considered essential for managing  
to achieve goals creatively and that bet on sustainability, under knowledge cells.  
For Papalia et al. (2005), creativity and problem-solving establish the ability to observe  
new perspectives and then find original and effective solutions; For this, there are at least  
two (2) types of thinking related to problem-solving and creativity, divergent thinking (ability  
to discover new and original answers), and convergent thinking (ability to find a correct  
answer). These thoughts were also closely related to motivation, prior knowledge, learning,  
independence of character, and determination. For his part, Tracy (2018) has detected  
twenty-one (21) techniques to achieve creativity and, problem-solving, efficiency in  
organizations and in human daily life, where they are discarded according to their dimension  
and indicator:  
These techniques and their premises make creativity and problem-solving variables of  
studies, subject to comprehensive decision-making, easy to apply and reach; their purpose  
is to have a combination of information to acquire a better perception, imagination, intuition,  
and disposition, adapting to changes in the environment, achieving you consider relevant  
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aspects that are obtained when applying creativity and problem solving. The following  
indicators and dimensions of creativity and problem solving are highlighted below:  
Techniques  
Premises  
Everyone is creative, it is a natural and spontaneous characteristic of  
positive people with high self-esteem.  
Primordial roots of creativity.  
Strongly desired goal, pressing problems, focused questions, and  
testing assumptions.  
Three triggers for creativity.  
Brainstorm method.  
Foster Mental Tool, Generate Twenty Responses, Act Immediately,  
and Ask to Stimulate Creativity: What are we trying to do? How are we  
trying to do it? What result or benefit do you want? Are there other  
ways to achieve desired goals or benefits?  
Brainstorm: Unlock the power of Develop synergy and unlock the creativity of a group.  
your team.  
Optimism is the key.  
Look for the valuable lesson and feed your mind.  
Concentration, search for causal relationships, use a systematic  
method.  
Develop the qualities of genius.  
Mental stimulation exercises.  
Use your three minds to think.  
Quick list method, brutal questions, use the 80/20 rule, identify your  
favorite excuses.  
The conscious mind, think slowly, think on paper, subconscious mind,  
superconscious mind, and integrate the three minds.  
Practice two approaches to  
reflection.  
Mechanical thinking, adaptive thinking.  
Practice lateral thinking.  
Reverse keywords, dominant idea, and fantasizing.  
It's a wonderful engine, visual, auditory, it identifies your predominant  
style, it gives people information the way they like it.  
Assume a logical solution, use positive language, expand the  
possibilities, and decide.  
How does your mind work?  
Review of systematic problem  
solving.  
Take a Knowing What I Now Know (SLQAS) analysis, three default  
areas of thought.  
Practice default thinking.  
Zero growth situation, develop mental flexibility, courage is the key.  
The rock in the road, focus on sales, the fragmented problem.  
Face reality.  
Don't let obstacles be a problem.  
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Techniques  
Premises  
The unexpected event, inconsistency, creating need, changes in the  
structure of the industry, demographic changes, in values and  
perceptions, new knowledge.  
The seven sources of innovation.  
Could you put your products or services to other uses? Could you  
adapt, copy, or emulate what someone else is doing to improve your  
Ten creative solutions to obsolete products or services? Could you extend the product? Could you  
products.  
minimize it? How about a substitute? Could you combine your product  
with something else?  
The  
engineering.  
principle  
of  
value  
Evaluate the benefits of a new product.  
Examine your ideas.  
Efficiency, compatibility, do you like it? Is it simple?  
What are we trying to do? How are we trying to do it? What result or  
benefit do you want? Are there other ways to achieve our desired goals  
or benefits?  
Ask to stimulate creativity.  
Define your problem clearly, in writing, read, research and gather  
information. Don't reinvent the wheel, let your subconscious work, take  
advantage of your dream, write it down, take action.  
Troubleshooting in seven steps.  
Table 1. Techniques to achieve creativity and problem solving according to Tracy (2018)  
Ramírez, Vergara, Morales y Lay, 2022.  
For the identification of dimensions and indicators of creativity and problem solving,  
several aspects are considered, among these, the collection of information to identify the  
style and potential of people who must be creative and to be able to solve it. Obtaining the  
capacity for investigation, discernment, and precision when expressing oneself, having  
empathy to perceive nearby problems, and above all, that this person can be productive or  
have the quality to solve the concerns presented.  
It is noteworthy that creativity and problem-solving manage to maintain a positive  
impact today, it helps both in the daily life of people and in the functionality or exercise of  
work activities in organizations, facilitating the generation of new ideas, a holistic vision from  
the rational, problem-solving, learning, and self-learning capabilities, making it look like a  
self-management tool and strategy.  
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Dimensions  
Flexibility  
Indicators  
Ability to adopt sudden or situational changes that arise.  
Mental opening  
Maturity to face challenges, obstacles and how to solve them looking for the  
favorable alternative.  
Analysis  
Ability to differentiate and distinguish problems that arise.  
Wow factor  
Circumstantial element that causes favorable or unfavorable reactions.  
Ability to transmit information from person to person.  
Communication  
Productivity  
Ability to generate significant and distinctive value that can be qualified.  
Willingness to identify all kinds of problems and find solutions.  
Function to generate ideas and dedication, to respond to the environment.  
Sensitivity to problems  
Creative performance  
Table 2. Dimensions and indicators of creativity and problem-solving.  
Ramírez, Vergara, Morales y Lay, 2022.  
1.2. Creativity and problem-solving empowerment and development of human  
talent skills  
Today it is common to find a general trend worldwide to talk about human talent or  
human capital, understanding human beings as people who have value, recognizing their  
training, personal skills, and their application to various situations; this means that over time  
this value increases, this is how human talent is currently perceived due to its characteristic  
seal and its differentiating qualities that make it unique in its kind and competitive, so much  
so that in the last decade it has been a trend emphasizing technification, labor qualified and  
the generation of added value by people.  
According to the theory of Tracy (2018) and Ramírez et al. (2021), creativity and  
problem-solving have allowed for generating potential and development in competition in  
human talent. This is a topic that, in recent decades in Colombia, has been improving in  
different areas of human talent. In recent decades, there has been a trend at the international  
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level. It is to consider human talent as a resource and move from being an instrumentalist to  
integrating the organization's staff line with abilities, skills, knowledge, and performance. of  
significant achievements that minimize and optimize the environment's resources, elements,  
and capacities, guaranteeing that the business strategy is focused on sustainability and  
sustainability.  
With attention to the skills to create potential and maintain competence in a particular  
area, its application is necessary for such a way that it has a positive social, economic and  
environmental impact; for this, it is essential to improve issues related to the analysis of  
information, structures for the strategic and innovative management of human talent and the  
incorporation of technology, to guarantee that the skills are associated with the business  
strategy or the lifespan of the talent.  
Creativity and problem-solving help society to progress and have better well-being;  
people are now empathetic and have developed new ideas in a changing environment and  
little to understand, generating the creation of new inventions or objects from elements that  
already exist in the world. Its scope has enabled the development of the individual's  
personality, being more mature, thinking, and reasonable, fluent when it comes to learning;  
people are more productive and find a large number of answers to problematic cases of  
reality, with the ability to mitigate or take risks and strengthen self-confidence.  
2. Methodology  
A post-positivist methodological approach guides the work in question, a hermeneutic  
method with a constructionist perspective, using as a technique and data analysis the  
interpretation of disciplinary documentary sources of the study variable, both classical and  
current guided by the postulates of Martínez (2015) and Sandin, (2003). Regarding the  
research methodology, it is oriented towards constructivism; according to Piaget (1952), it is  
based on knowledge towards the result through processes and tools of each person who  
actively participates, generating conceptual contributions; this is based on a post-positivist  
for Durkheim (1917), this is a way of testing hypotheses about the new reality of each day,  
studying society and people. This is how hermeneutics is used as a method based on the  
analytical-descriptive approach; it is about rethinking reflections based on what has been  
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studied; for this reasoning, I know the study variables were developed in several stages,  
focused on giving answers, considerations, and topic contributions.  
For this, reviews, analyses, and assessments of the behavior of the research variables  
were carried out based on the referential framework for generating an introit, conceptual  
development, age of findings, and conclusions to respond to the investigated phenomenon.  
The preceding has allowed researchers to identify problematic realities, make hypotheses  
and reflect on them, leading to the search for primary scientific information that can serve as  
guidance to understand the changing realities of science, technology, and innovation; and  
thus systematize the research through categories and indicators or descriptors  
chronologically and logically from the classic and current disciplinary literature.  
3. Results  
Tracy's theory (2018) demonstrates current creative efforts by helping to identify  
problems, think clearly about them, and, in turn, achieve positive results, identify the best  
decisions and strategies, and maintain personal training to increase the technical potential  
and innovation of everyone to facilitate problem-solving. Therefore, many organizations  
retain great value in their field through creativity and emotional skills to minimize uncertainty  
in the stable, resilient, and dynamic environment, seeking intuitive capacity, decision-  
making, intellectual curiosity, fluidity, and flexibility.  
In that order, it is necessary to find ways to sensitize human talent in the face of  
situations, problems, and conflicts, determining what can accelerate problem-solving or  
generate new ideas so that potential problems are addressed, explained, and confronted,  
which leads to a habit and mental health, with efficiency, consensus, and satisfaction,  
managing to identify: (a) better competencies in organizations, foundational rigor, and value  
orientation; (b) adopt creative thinking and build a high degree of flexibility to address any  
project, problem or goal; (c) be open to critically evaluate new ideas and gain creative  
momentum; and (d) minimize or eradicate mechanical thinking in the organization, without  
giving opportunity for the generation of biases and assumptions.  
Conclusions  
When describing creativity and problem solving from Brian Tracy's theory (2018), the  
results allow us to conclude that: his approaches show creative thinking among ideas and  
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skills, developing vitality to obtain significant progress in the professional area and human  
development. Creativity can be created with practice and tools for the author in question.  
The more it focuses on solutions, the more intelligence that integrates knowledge and ideas  
develops, which are attributes for solving problems and promoting them in any organization,  
leading to better results by creating techniques such as brainstorming and zero-based  
thinking, nominal group techniques, and lateral thinking to solve problems, improve systems,  
create new products, and develop exciting new marketing insights.  
Carrying out a theoretical contrast, it is possible to show that these study variables can  
be developed with practice, techniques, and training; it would be critical in solving problems,  
stop considering the experiences, correctly identify the shortcomings or absences that  
prevent or impair the achievement of objectives, deviating from the real issues facing the  
company, its opportunities, and the generation of dynamic capabilities.  
At the same time, it is possible to verify that what generates human talent, the  
development and potentiation of creativity and problem solving, is a positive impact,  
generating value for each one of the people with the abilities to exercise and manage  
creativity at the moment of face a problem, thus managing to make appropriate decisions  
and adapted to both the organizational and own strategy, creating a favorable work climate,  
high-performance teams, with motivation, innovation, and co-responsibility.  
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Volumen 5  Número 8  Enero/Junio 2023- ISSN 2711-0494  
Dr. R. Ramírez et al // Creativity and problem solving for people management… 280-290  
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